International Institute for Peace through Tourism Caribbean

Mandeville, Manchester, Jamaica
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Primary Services:
Education & Teaching
Administrative & Support
Hospitality & Accommodation



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Disaster Relief


Food & Water



Wildlife & Animals

Arts & Culture

Children & Youth


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We are dedicated to mobilising the travel and tourism industry as a leading force for poverty reduction.
About The Organization

The International Institute For Peace Through Tourism (IIPT) is a not for profit organization dedicated to fostering and facilitating tourism initiatives which contribute to international understanding and cooperation, an improved quality of environment, the preservation of heritage, and through these initiatives, helping to bring about a peaceful and sustainable world. 

It is based on a vision of the world's largest industry, travel and tourism - becoming the world's first global peace industry; and the belief that every traveler is potentially an "Ambassador for Peace.

A Bit About Me And My Work

My name is Marguerite Diana McIntyre-Pike, President/Founder of the Countrystyle Community Tourism Network/Villages as Businesses and President of the International Institute for Peace through Tourism (IIPT) Caribbean and the Coordinator of the IIPT International Community Tourism Network. I am a hotelier having operated a small family hotel for over 40 years which is presently closed for redevelopment. My parents were the pioneers of Negril and had guest houses in Savanna-la-mar nearby where we also lived. This has led to my creating and branding community tourism in 1978 together with my late partner Desmond Henry with my small hotel The Astra Country Inn as the first hotel internationally to pioneer community lifestyle vacations and tours and marketing other hotels, guest houses and homestays as a network offering community experiences. We have included now 'pick a project' and 'adopt a village' for visitors wishing to get involved and invest in communities while on vacation.

The Villages as Businesses programme was developed to create economic opportunities for community persons interested in investing in their communities by offering community tourism products and attractions. That build on unique natural, cultural and human capital. IIPT Caribbean/Countrystyle's vision is thus to' see communities as destinations for responsible visitors and for Community Tourism to be the vehicle for sustainable development and prosperity. 

It all started from my childhood days when I experienced my parents operating their tourism business integrating communities and their lifestyle as an integral part of their guest vacation experiences and their involvement with community projects. Our mission of Countrystyle is to support the development of community tourism in Jamaica and internationally and to educate all stakeholders of its importance to the cause of peace, poverty alleviation and sustainable.

To learn more about the work we do and our impact you can go to check out the two websites below. Both organizations work with the IIPT to make our mission come true! 

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entrepreneurship training and business development

assisting to identify existing and potential businesses that need support and developing a business plan for the community involved - for 30 persons at US$200 per person for 5 days


The idea for the training programme originated from the Barbados Tourism Product Development Authority (BTPA)in early October 2017. At the BTPA’s, request, CCTN designed a training course for Barbados Community Tourism project and presented a proposal which was approved and finalized on October 11 2017. The Community Hospitality Entrepreneurship Programme introduced participants to Community Tourism, and the practical steps required to build hospitality products & services within their community, utilizing the community destination brand, geared to both domestic and international visitors. During the programme, participants identified unique community assets (heritage, culture, attractions), and through a highly interactive approach build the starting components for setting up their community-based brand and business, by utilizing the business model canvas. Community participants agreed on next steps and begin steps to implement their project. Barbados has extraordinary heritage and cultural resources, a high level of care for those resources and a commitment to sustainable development. However, the island and its residents are not seeing optimal benefits from their stewardship and unique assets. The Barbados Tourism Product Authority (BTPA) recognized the opportunity to develop community tourism to attract a larger market for Barbados. They also recognized the need for assistance with training in appropriate homestay and hospitality skills, designing tours to infuse family history into heritage tours, developing business plans and managing and marketing an expanded product. The Steering Committee was appointed for the formation of the Barbados Community Tourism Network with recommended checklist of immediate activities.
In July 2015, residents of Lopinot Village, Trinidad participated in a training course in Community Tourism Entrepreneurship. The course was designed and presented by Countrystyle Community Tourism Network (CCTN), headquartered in Mandeville, Jamaica, at the request of the National Trust of Trinidad and Tobago. Funding for CCTN Founder and President, Diana McIntyre-Pike to carry out the training was obtained from the Ministry of Community Development and Ministry of Tourism. The five-day basic entrepreneurship course included a number of specific introductory training sessions covering personal development, hospitality, environmental responsibility, health and wellness, and, presented by CCTN consultant Diana McIntyre-Pike. Participants also learned about the organization and services of CCTN, including Villages As Businesses CCTN sees community tourism as an excellent avenue for the economic development of Lopinot, through which everyone living there can build a better life. Lopinot is well positioned to take off as a community tourism destination. Combined with the country's unique resources and the urgency of economic diversification, Lopinot is also very well placed to become a model for Trinidad and Tobago of a complete community tourism and village business development. Combined with the island's unique resources and the urgency of economic diversification, Lopinot is very well placed to become a model for Trinidad and Tobago of a complete community tourism and village business development programme. Evaluation of the tests showed the participants that they have a generally good understanding of the nature and benefits of Community Tourism, the concept of a village as a business, homestays and the role of community host guides,
VILLAGES AS BUSINESSES –sustaining and transforming communities
To strengthen and expand the Villages as Businesses Programme, Countrystyle Community Tourism Network and the National Best Community Foundation have proposed a Community Tourism Training & Development Pilot Project and are seeking investment of US$500,000 from a coalition of investors and donors. Highlights of the Pilot Project include: Training of 1,800 persons in 36 villages island wide in Community Tourism Entrepreneurship, Environmental Awareness, Business Management Skills Etc. through the ACADEMY FOR COMMUNITY TOURISM (ACT) Helping residents design and develop 36 Community Experience Village Tours Hosting the 1st IIPT Caribbean Villages Conference/ Trade Show 2018 Developing a Caribbean Villages Website and web pages for each village to feature its products and services Conducting a Study Tour of Costa Rica for Village Leaders Providing a Study Tour for Industry Leaders through CCTN/VAB Marketing Designing and constructing Directional Signs to villages Establishing and managing a Trust Fund for each village The Villages as Businesses Programme was developed to create economic opportunities for community persons interested in investing in their communities, by offering community tourism products and attractions that build on unique natural, cultural and human capital. Countrystyle has already demonstrated the benefits of marketing authentic places, people, cultures, lifestyles and experiences. It views the tourism product of Jamaica and the Caribbean as related not only to traditional tourism establishments and resort areas but teach country as a whole. Community tourism and the Villages as Businesses Programme offer a powerful and practical vehicle for training in hospitality skills, small business management, product development,

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Diana McIntyre-Pike OD, BSc is a hotelier, Community Tourism Consultant/Trainer with a BSc degree in Tourism Management, Diplomas in Hotel Management, Tourism, Catering Operations, Marketing and a Certificate in Environmental Management where she studied professionally in Jamaica the UK and Germany. She is President of the International Institute for Peace through Tourism (IIPT) Caribbean and President/Founder of the Countrystyle Community Tourism Network and has built the Villages as Businesses programme to empower member villages, through tour design, training, management and marketing support, to profit from community tourism, Countrystyle Community Tourism Network has recently partnered with the University of the West Indies (UWI) Open Campus to provide administrative and marketing base with Community Tourism Centres in Jamaica and the Caribbean region.

She has provided Consultant Services in community tourism to several Caribbean countries and Jamaican communities and organizations (including Island Routes)– the main ones being : Dominica, St. Eustatius, Antigua, St. Lucia, Grenada, Anguilla, Barbados, Trinidad, St. Vincent and South Africa. This has resulted in several community tourism networks being established and partners for Countrystyle and the Villages as Businesses programme

She was appointed a marketing community tourism partner of Caribic/Olympia tours Montego Bay and together with the Countrystyle Caribbean Vacations and Tours (COCAVAT) are offering Community Experience vacations and tours

She is an artist, dancer (especially creative and Latin dancing), actress and has a passion for community development especially with the youth.

Her over 44 years of pioneering services of Community Tourism internationally have garnered widespread recognition, including Virgin Holidays` Award for Best Overall Personal Contribution to Responsible Tourism (2008), Jamaica's Order of Distinction (OD) (2009), the National Association of Jamaicans and Supportive Organizations (NAJASO) President’s Distinguished Service Award (2011) and IIPT's Lifetime Achievement Award (2013).

Through the Women’s Bureau of Jamaica, she was one of 50 women receiving the 2012 International Women’s Day Award. Islands Magazine selected Countrystyle for one of its 2007 Responsible Tourism Awards and featured the Community Experience packages among the world's top 20 Responsible Tourism offerings. In August 2016 she was given a Community Tourism Activist Award by the African Diaspora Tourism Network Atlanta and inducted into their Hall of Fame.

She was appointed as the Pan African Cultural Heritage Tourism Ambassador for the Caribbean by National Cultural Heritage Tourism Centre’s Rev. Dr. Eugene Franklin Florida USA. She is a co-founder of the African Community Tourism Network together with the Countrystyle Community Tourism Network/Villages as Businesses and the IIPT International Community Tourism Network.

She is celebrating 40 years of community tourism in 2018 which was pioneered by both Desmond Henry and her in 1978 with Treasure Beach and Mandeville paving the way - the IIPT has declared it the International Year of Community Tourism and Peace in collaboration with Countystyle/Villages as Businesses and branded Jamaica THE HOME OF COMMUNITY TOURISM which is now joined by the Caribbean.
Certifications and Registrations
CommunityTourism Hospitality Entrepreneurship certificate