International Institute for Peace through Tourism Caribbean

Mandeville, Manchester, Jamaica
Food and Water
Arts & Culture
Children & Youth
Human Rights
Primary Services:
Education & Teaching
Administrative & Support
Hospitality & Accommodation



Projects Started

Jobs Awarded


Disaster Relief


Wildlife & Animals

Human Rights


Arts & Culture


Food and Water

Children & Youth


We are dedicated to mobilising the travel and tourism industry as a leading force for poverty reduction.
About The Organization

The International Institute For Peace Through Tourism (IIPT) is a not for profit organization dedicated to fostering and facilitating tourism initiatives which contribute to international understanding and cooperation, an improved quality of environment, the preservation of heritage, and through these initiatives, helping to bring about a peaceful and sustainable world. 

It is based on a vision of the world's largest industry, travel and tourism - becoming the world's first global peace industry; and the belief that every traveler is potentially an "Ambassador for Peace.

A Bit About Me And My Work

My name is Marguerite Diana McIntyre-Pike, President/Founder of the Countrystyle Community Tourism Network/Villages as Businesses and President of the International Institute for Peace through Tourism (IIPT) Caribbean and the Coordinator of the IIPT International Community Tourism Network. I am a hotelier having operated a small family hotel for over 40 years which is presently closed for redevelopment. My parents were the pioneers of Negril and had guest houses in Savanna-la-mar nearby where we also lived. This has led to my creating and branding community tourism in 1978 together with my late partner Desmond Henry with my small hotel The Astra Country Inn as the first hotel internationally to pioneer community lifestyle vacations and tours and marketing other hotels, guest houses and homestays as a network offering community experiences. We have included now 'pick a project' and 'adopt a village' for visitors wishing to get involved and invest in communities while on vacation.

The Villages as Businesses programme was developed to create economic opportunities for community persons interested in investing in their communities by offering community tourism products and attractions. That build on unique natural, cultural and human capital. IIPT Caribbean/Countrystyle's vision is thus to' see communities as destinations for responsible visitors and for Community Tourism to be the vehicle for sustainable development and prosperity. 

It all started from my childhood days when I experienced my parents operating their tourism business integrating communities and their lifestyle as an integral part of their guest vacation experiences and their involvement with community projects. Our mission of Countrystyle is to support the development of community tourism in Jamaica and internationally and to educate all stakeholders of its importance to the cause of peace, poverty alleviation and sustainable.

To learn more about the work we do and our impact you can go to check out the two websites below. Both organizations work with the IIPT to make our mission come true! 


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entrepreneurship training and business development

assisting to identify existing and potential businesses that need support and developing a business plan for the community involved - for 30 persons at US$200 per person for 5 days


Diana McIntyre-Pike OD, BSc is a hotelier, Community Tourism Consultant/Trainer with a BSc degree in Tourism Management, Diplomas in Hotel Management, Tourism, Catering Operations, Marketing and a Certificate in Environmental Management where she studied professionally in Jamaica the UK and Germany. She is President of the International Institute for Peace through Tourism (IIPT) Caribbean and President/Founder of the Countrystyle Community Tourism Network and has built the Villages as Businesses programme to empower member villages, through tour design, training, management and marketing support, to profit from community tourism, Countrystyle Community Tourism Network has recently partnered with the University of the West Indies (UWI) Open Campus to provide administrative and marketing base with Community Tourism Centres in Jamaica and the Caribbean region.

She has provided Consultant Services in community tourism to several Caribbean countries and Jamaican communities and organizations (including Island Routes)– the main ones being : Dominica, St. Eustatius, Antigua, St. Lucia, Grenada, Anguilla, Barbados, Trinidad, St. Vincent and South Africa. This has resulted in several community tourism networks being established and partners for Countrystyle and the Villages as Businesses programme

She was appointed a marketing community tourism partner of Caribic/Olympia tours Montego Bay and together with the Countrystyle Caribbean Vacations and Tours (COCAVAT) are offering Community Experience vacations and tours

She is an artist, dancer (especially creative and Latin dancing), actress and has a passion for community development especially with the youth.

Her over 44 years of pioneering services of Community Tourism internationally have garnered widespread recognition, including Virgin Holidays` Award for Best Overall Personal Contribution to Responsible Tourism (2008), Jamaica's Order of Distinction (OD) (2009), the National Association of Jamaicans and Supportive Organizations (NAJASO) President’s Distinguished Service Award (2011) and IIPT's Lifetime Achievement Award (2013).

Through the Women’s Bureau of Jamaica, she was one of 50 women receiving the 2012 International Women’s Day Award. Islands Magazine selected Countrystyle for one of its 2007 Responsible Tourism Awards and featured the Community Experience packages among the world's top 20 Responsible Tourism offerings. In August 2016 she was given a Community Tourism Activist Award by the African Diaspora Tourism Network Atlanta and inducted into their Hall of Fame.

She was appointed as the Pan African Cultural Heritage Tourism Ambassador for the Caribbean by National Cultural Heritage Tourism Centre’s Rev. Dr. Eugene Franklin Florida USA. She is a co-founder of the African Community Tourism Network together with the Countrystyle Community Tourism Network/Villages as Businesses and the IIPT International Community Tourism Network.

She is celebrating 40 years of community tourism in 2018 which was pioneered by both Desmond Henry and her in 1978 with Treasure Beach and Mandeville paving the way - the IIPT has declared it the International Year of Community Tourism and Peace in collaboration with Countystyle/Villages as Businesses and branded Jamaica THE HOME OF COMMUNITY TOURISM which is now joined by the Caribbean.
Certifications and Registrations
CommunityTourism Hospitality Entrepreneurship certificate
Received: September 29, 2019