When it comes to fundraising, it’s not always as straightforward as we’d hope, no matter how great the cause. Between busy schedules, tight budgets, and short attention spans, it can be difficult to reach your fundraising goal. Whatever you do: Don’t get discouraged; you can do this! Below are some ideas you can use to promote and generate more funds for your project.
1) Social Media Campaigns
Don’t be afraid to send out direct messages, the worst thing that will happen is a “no” or a no-reply, but no one will judge you for raising funds for a good cause. No donation is ever too small and every share is a crucial part of a successful campaign. #SharingIsCaring
Make sure to publicly thank whoever donated to your campaign.
It can be as simple or as creative as you'd like it to be and will remind those who haven't donated yet about your cause.
2) Print and hand out fliers
Good old paper flyers. Get some help making a simple flier then print different sizes for different venues:
3) Fundraising Events
Organize an event that people would regularly pay for, and use the funds towards your project. It can be a Yoga class, basketball tournament, dance party, 5K run, or car wash.
For example, you could lead a yoga class to fundraise for your project. You can host the event in a park/ public area, or you can reach out to a local studio owner and tell them you are fundraising for a cause, and ask to use the space. Charge a cover fee, and use it towards your project. (Tip: Have a donation jar so people can give more if they feel inclined to.) Note: Don't be afraid to ask! Studio owners may benefit from the promotion and get new email sign-ups!
It doesn't have to directly relate to your project, just make it a fun thing for you and your community and friends to do.
4) Write a letter
Write a letter to friends, family, and potential donors, tell them about your project, and let them know how they can participate (Give them the link to your Projects for Good Page). If you don't have time to hand write them all, print them and then hand sign with a little personal touch.
Power in numbers! Have a meeting with friends, family, or team members and ask people for ideas on how you can promote your project to reach your goal.
And remember, the team at Projects For Good is here to support you too! We try to do social media marketing around all projects started on the website, but feel free to reach out and ask if your project can be featured as one of our marketing campaigns. Of course, If you have any other questions, contact us anytime.